Bzuriyeh® - retail franchise

client: bzuriyeh was created with a clear vision — to offer a retail experience that is far more than a store. the concept aimed to bring together the richness of authentic palestinian heritage with the convenience and style of modern living. from traditional thyme blends and cold-pressed olive oils to gluten-free, low-sugar, and wellness products, the goal was to create a space where the past and present could coexist beautifully. objectives: our mission was to position bzuriyeh as a cultural and lifestyle destination, not just a place to shop; the strategy focused on: the strategy focused on: building a brand identity that celebrates authenticity while embracing contemporary needs. creating a diverse product selection that appeals to both tradition lovers and modern health-conscious consumers. designing a store experience that is warm and familiar yet modern and organized. embedding storytelling in every touchpoint to connect customers emotionally with the brand. the solution: the journey began with in-depth research — meeting farmers, roasters, spice artisans, and local producers to understand the origins of every product. this connection to the source became the foundation of authenticity. we then curated a product range that lives in two worlds: - heritage staples: thyme blends, olive oils, legumes, arabic coffee, and traditional spices. - modern lifestyle goods: gluten-free items, low-sugar treats, organic oils, and wellness blends. the brand identity and packaging were designed to reflect this blend — pairing warm, earthy tones and arabic calligraphy with clean, minimal layouts and modern typography. every product tells its origin story while providing clear, accessible information for today’s consumer. inside the store, the experience draws inspiration from the intimacy of a traditional souk, enhanced with contemporary layouts, lighting, and sensory touchpoints. shoppers are guided not only by signage but by knowledgeable staff who share stories, recipes, and modern uses for each product. the result is a brand that honors its roots while embracing the future — a place where authenticity meets innovation, and where every visit feels like a journey through culture, taste, and modern living.