Brand Specialist
Consumer Brands & FMCG

Consulting. Design. Experience.

Brand Specialist

Consumer Brands & FMCG


Consulting.

Design.

Experience.

Let's Talk

Let's Talk

Organizations & Clients I’ve Worked With

02

About Me

Banan Shakarnah

Brand Specialist

My journey started with graphic design and a degree in Communication & Media Studies, where I developed an early understanding of how ideas, messages, and visual language shape the way people perceive and connect with things.

But working with real businesses gradually changed the way I saw design.

The more I worked with products, brands, and customers, the more I became interested in what happened beyond the visual identity. I wanted to understand why some brands grow while others struggle, how a product becomes meaningful to its audience, and how the decisions made behind a brand ultimately influence the success of the business.

That curiosity took me deeper into branding, marketing, product development, retail, and eventually strategy.

Over the years, I had the opportunity to work on brands from different angles—from developing products and packaging to building retail experiences, shaping marketing, establishing digital presence, and developing brands from the ground up. Being involved in these different parts of the business taught me something fundamental:

Creative professional portrait

a BRAND DOESN’T SIT ON TOP OF A BUSINESS. IT CONNECTS THE BUSINESS

It connects what a company believes with what it offers. It connects the product with the customer, the strategy with the experience, and the business ambition with the way the market perceives it.

That realization shaped the way I work today.

I approach branding not simply as a discipline of identity and communication, but as a strategic business tool. My role is to understand the bigger picture, identify where a brand can create meaningful value, and then translate that strategic direction into positioning, marketing, communication, and creative experiences that people can actually see, feel, and engage with.

My background in communication taught me how people receive and interpret meaning.
Design taught me how to make that meaning tangible.
Working inside businesses taught me how brands affect commercial reality.
Strategy brought these perspectives together.

Today, I work at the intersection of brand strategy, marketing, and creative execution—helping businesses not only look the part, but understand what they stand for, where they are going, and how their brand can help them get there.

Let's Talk

03

My Experience

Brand Strategist & Designer

INDEPENDENT

INDEPENDENT

APR 2025 - PRESENT

Key Practices:

  • Develop and strengthen FMCG and consumer brands, connecting brand strategy with distinctive visual and communication execution. Lead projects from brand positioning, architecture, and portfolio strategy through visual identity, packaging, and brand communication. 

  • Translate business and consumer insights into clear brand propositions, identities, and communication systemsthat create differentiation and relevance. 

  • Develop and evolve packaging systems and visual brand architectures across product portfolios, ensuring consistency while allowing individual products and categories to remain distinctive.

  • Lead the creative development and hands-on execution of brand identities, packaging, campaigns, digital content, and marketing communications. 

  • Work directly with business owners and leadership teams to define brand direction and transform strategic objectives into cohesive, commercially relevant brand experiences. 

  • Bridge strategy and execution, ensuring that the brand’s positioning is consistently expressed through what it looks like, what it says, and how consumers experience it.


Key Achievements:

• Built the company’s brand foundation including identity, voice, and packaging for over 50 products

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 5 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch


Key Achievements:

• Built the company’s brand foundation including identity, voice, and packaging for over 50 products

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 5 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch

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Brand Marketing Manager

SHEIKH KASEM GROUP

SHEIKH KASEM GROUP

OCT 2016 – DEC 2019

Key Achievements:

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 4 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch

Key Achievements:

• Built the company’s brand foundation including identity, voice, and packaging for over 50 products

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 5 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch

Key Achievements:

• Built the company’s brand foundation including identity, voice, and packaging for over 50 products

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 5 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch

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Creative Lead & Strategist

ULTRASAWT NETWORK

ULTRASAWT NETWORK

OCT 2016 – DEC 2019

Key Achievements:

  • Led brand strategy for the platform and its regional sub-brands: Ultra-palestine, Ultra-algeria, Ultra-tunisia,

    Ultra-iraq, Ultra-sudan.

• Designed scalable visual identities, content frameworks, and positioning for each sub-brand

• Directed creative assets for editorial content and digital platforms, aligning with sociopolitical contexts

• Contributed to visual storytelling that expanded the platform’s reach across MENA


Key Achievements:

• Built the company’s brand foundation including identity, voice, and packaging for over 50 products

• Established digital presence from scratch, launching the brand across social and e-commerce

• Led the creation and execution of Bzuriyeh, a branded DTC franchise store model (2023–2025)

• Developed branding, tone, marketing campaigns, and in-store experience for successful 5 Bzuriyeh branches

• Launched Bzuriyeh Healthy, a sub-brand focused on wellness, clean eating, and lifestyle trends

• Oversaw product curation, branding, and in-store positioning with future franchise potential

• Earlier responsibilities included food product development, packaging selection, and marketing launch

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04

Services

  • 01

    Brand Strategy & Positioning

    Turn the brand strategy into communication — campaigns, messaging, content direction, advertising, digital assets, and other consumer touchpoints.

  • 02

    Brand Architecture & Portfolio Strategy

    Organize brands, product categories, sub-brands, and SKUs into a clear, scalable system — particularly valuable for FMCG companies with broad product portfolios.

  • 03

    Brand Identity & Visual Systems

    Translate the strategic brand idea into a distinctive identity, visual language, design system, and brand guidelines.

  • 04

    Packaging Strategy & Design

    Develop packaging systems that balance brand recognition, category navigation, shelf impact, hierarchy, and product differentiation across an FMCG portfolio.

  • 05

    Brand Communication

    Turn the brand strategy into communication — campaigns, messaging, content direction, advertising, digital assets, and other consumer touchpoints.

  • 01

    Brand Strategy & Positioning

    Turn the brand strategy into communication — campaigns, messaging, content direction, advertising, digital assets, and other consumer touchpoints.

  • 02

    Brand Architecture & Portfolio Strategy

    Organize brands, product categories, sub-brands, and SKUs into a clear, scalable system — particularly valuable for FMCG companies with broad product portfolios.

  • 03

    Brand Identity & Visual Systems

    Translate the strategic brand idea into a distinctive identity, visual language, design system, and brand guidelines.

  • 04

    Packaging Strategy & Design

    Develop packaging systems that balance brand recognition, category navigation, shelf impact, hierarchy, and product differentiation across an FMCG portfolio.

  • 05

    Brand Communication

    Turn the brand strategy into communication — campaigns, messaging, content direction, advertising, digital assets, and other consumer touchpoints.

05

Some things you might be thinking about. (FAQ)

Our business has grown. The brand hasn't quite caught up.

We have a brand already. I'm not sure another redesign is the answer.

We need better packaging, but I suspect there's a bigger issue.

I know something isn't working. I just can't put my finger on it.

Our business isn't in FMCG. Could we still work together?

06

Many possibilities begin with a simple conversation

06

Many possibilities begin with a simple conversation

Let's Talk

© 2026 BANAN SHAKARNAH